We build belonging.
Innovating the invisible.
Architecting acceptance Scaffolding support
Engineering opportunity
"Because people don’t fail their communities,
their communities
fail them."
Andrea DelZotto
WHAT, WHY & HOW
“There’s a tendency to say, if I change the way you think, you’ll change the way you behave. But it’s not actually true. If you want to change someone’s behaviour, change the context around them and they'll respond to that context.”
- Rich Lesser - BCG
WHAT
We are a collaborative research, innovation and investment team, focused on the intersection of people and place.
WHY
We believe there’s new criteria defining successful communities: Things such as belonging, opportunity, engagement, resilience, and physical & mental health.
HOW
We explore the physical environment & its social impact. Individual problems are societal problems. We take an “outside-in” approach to fixing them.
ANDREA DelZotto
Prior to starting Concrete Cardinal, Andrea spent the last 25 years in the world of real estate, in her family business, Tridel; one of the largest privately held residential real estate groups in Canada.
In her final management role as EVP, Community Development at Tridel, Andrea focused on the strategic advancement of Tridel’s most valuable asset; its brand and reputation. Andrea continues to serve on the Tridel Group of Companies Board of Directors, a role and responsibility which she finds to be ultimately fulfilling, as it brings the opportunity to implement strong governance and navigate the transition of a legacy business into the complexities of a new economy.
SHARE
We're building a space to spark enthusiasm and imagination, to
co-create an inventory of less-than perfect-experiences and discover outside-in solutions.
Sign up to join us.
© 2021. Concrete Cardinal Inc. All rights reserved